Privacy Policy

This Privacy Policy (the “Policy”) is designed to explain how we collect, use, store, protect, and share your personal information when you access and use [Name of Your E-commerce Independent Site] (hereinafter referred to as “our website” or “this website”) and related services. Please read and understand the contents of this Policy carefully before using our services. By continuing to use our services, you signify your consent to our processing of your personal information in accordance with this Policy.

I. Personal Information We Collect

1.1 Registration and Account Information

When you register an account on our website, we will collect the information you provide, including but not limited to: full name, email address, phone number, username, and password. Additionally, to enhance your shopping experience, you may choose to provide us with your shipping address, payment account information (such as bank card number, PayPal account, etc.).

1.2 Shopping and Transaction Information

During your shopping process, we will collect order information, including the name, quantity, and price of the goods or services purchased, order number, order time, payment method, payment status, and logistics information (such as shipping address, delivery address, tracking number, logistics progress). Meanwhile, to ensure transaction security, we may collect your IP address and device information (device model, operating system, browser type).

1.3 Behavioral and Browsing Information

To optimize our services and user experience, we will automatically collect your behavioral information on our website, such as the pages you visit, the products you browse, search keywords, dwell time, click records, as well as records of your communication with our customer service and information provided when you participate in surveys or promotional activities.

1.4 Other Information

If you choose to log in to our website using a social media account (such as Facebook, Google account), we will, with your authorization, obtain your public information (such as username, profile picture, email) from the third-party platform. In addition, where permitted by law, we may also obtain relevant information about you from public sources (such as business partners, data providers).

II. How We Use Personal Information

  1. Service Provision: Use your personal information to complete account registration, order processing, product delivery, after-sales service, etc., to ensure that you can use our e-commerce services smoothly.
  2. Personalized Recommendations: Based on your shopping history, browsing behavior, and preferences, recommend products, services, promotional activities, and content that may interest you.
  3. Security Assurance: Analyze your information to prevent and detect security risks such as fraud, cyberattacks, and identity theft, and protect the security of your transactions and ours.
  4. Customer Communication: Send you order notifications, service reminders, and marketing promotion information through the contact information you provided (you can unsubscribe at any time via the unsubscribe link in the email or through account settings).
  5. Service Optimization: Analyze your usage data to improve website functions, user interfaces, and service quality, and enhance your shopping experience.
  6. Legal Compliance: Use your personal information in compliance with laws and regulations, in response to legal proceedings (such as court subpoenas, government investigations), and to protect the legitimate rights and interests of us or other users.

III. How We Share, Transfer, and Publicly Disclose Personal Information

3.1 Sharing

  1. Service Providers: We may share your personal information with third parties that provide services for us (such as payment institutions, logistics companies, technology service providers). These third parties will only use your information to the extent necessary to perform their service duties and are required to abide by strict confidentiality obligations.
  2. Business Partners: With your consent, we may share some of your information with business partners for joint promotion activities and personalized marketing. However, we will require partners to comply with this Privacy Policy or privacy protection standards of equal strictness.
  3. Legal Requirements: We may disclose your personal information to relevant authorities when required by law, legal procedures, or mandatory administrative or judicial requirements.

3.2 Transfer

We will not transfer your personal information to any company, organization, or individual, except in the following cases:

  1. With your prior explicit consent;
  2. As required by laws and regulations or mandatory administrative or judicial requirements;
  3. In transactions involving asset transfers, mergers, acquisitions, bankruptcy liquidations, etc., if personal information is transferred as part of the transaction, we will require the new entity holding your personal information to continue to comply with this Privacy Policy.

3.3 Public Disclosure

We will only publicly disclose your personal information in the following circumstances:

  1. After obtaining your explicit consent;
  2. Based on laws and regulations, legal procedures, litigation, or mandatory requirements of government authorities.

IV. How We Protect Personal Information

  1. Technical Measures: We adopt security technical measures and supporting management systems that meet industry standards to prevent your personal information from being accessed, used, disclosed, modified, damaged, or lost without authorization, such as encryption technology, firewalls, and access control mechanisms.
  2. Personnel Management: We conduct strict confidentiality and security training for employees who have access to your personal information, require them to abide by confidentiality obligations, and impose corresponding penalties for violations.
  3. Security Incident Handling: In the event of a personal information leakage or other security incidents, we will immediately activate the emergency response plan, take remedial measures, and, in accordance with the requirements of laws and regulations, promptly inform you of the details of the incident, the measures we have taken or will take, and the preventive measures you can take.

V. Your Rights

  1. Access and Correction: You have the right to access, view, correct, or supplement your personal information on our website. You can perform operations on the personal information settings page by logging into your account. If you cannot operate on your own, you can contact our customer service for assistance.
  2. Deletion: Under the conditions stipulated by laws and regulations, you have the right to request us to delete your personal information. For example, when the purpose of processing your personal information has been achieved, is no longer necessary, or the processing violates legal provisions, you can submit a deletion request to us.
  3. Restriction of Processing: In certain circumstances (such as when you dispute the accuracy of personal information, or our processing activities violate legal provisions), you can request us to restrict the processing of your personal information.
  4. Withdrawal of Consent: For personal information processing activities based on your consent, you have the right to withdraw your consent at any time. However, the withdrawal of consent does not affect the validity of personal information processing activities that have been carried out based on your consent before the withdrawal.
  5. Obtaining Copies of Personal Information: To the extent permitted by laws and regulations, you have the right to obtain copies of your personal information, and we will provide them in a reasonable manner.

VI. Cookies and Similar Technologies

  1. Use of Cookies: To ensure the normal operation of the website, analyze website usage, and enhance the user experience, we will store small data files named Cookies on your device. Cookies usually contain identifiers, site names, and some numbers and characters. We use Cookies to record your login status so that you do not need to log in again when you visit next time, and to analyze your browsing behavior to optimize website content and layout.
  2. Similar Technologies: In addition to Cookies, we may also use other similar technologies such as Web Beacons and ETags. These technologies can help us count page views, analyze user behavior, and push personalized content.
  3. Managing Cookies: You can refuse or clear Cookies through your browser settings. However, this may affect your use of some functions of our website or cause some pages to not be displayed properly.

VII. Protection of Minors

Our services are mainly aimed at adults. If you are a minor under 18 years of age, it is recommended that you use our services under the supervision of your parents or other guardians and ask your parents or guardians to read this Policy carefully before use. We will not collect personal information of minors knowingly. If we discover that we have collected personal information of minors, we will delete the relevant information as soon as possible.

VIII. Policy Updates

We may update this Privacy Policy due to business development, changes in laws and regulations, or other reasons. We will notify you of the updates by posting a notice in a prominent position on our website, using pop-up prompts, or sending you an email. Please review this Policy regularly. By continuing to use our services, you consent to the updated Policy.